Watch for the New Stock Buyers
The recent run up in emerging stock markets appears to continue in 2011. This is due, in part, as investors feel these economies will grow faster than their larger counterparts.
Another strong reason for the growth is that their stock buying population is growing faster. A great article in Barron’s on November 22nd, 2010, by Kopin Tan cited the following:
“Over the long run, certain emerging markets might be winners simply because their stock-buying population is swelling faster. A key metric to watch is a country’s proportion of people in their 40s to those in their 20s, which Ajay Kapur, Deutsche Bank’s Hong Kong-based strategist, dubs the Demi-Ashton ratio-after the 2005 pairing of the forty-something actress to her then-27-year-old sitcom star husband.
Think about it: In our 20s, we spend what little money we have on necessities like rent, tuition loans, bourbon and Eames chairs. Only when we grow older, wiser and wealthier-hopefully by the time we hit 40-do we allocate serious money to stocks and plan for retirement. No surprise then that as baby boomers came of age, the Demi-Ashton ratio in the U.S. shrank from 102% to 56% between 1960 and 1980-a nifty time for rock ‘n roll but drab decades for the stock market. By 2000, however, this ratio would rebound to 109% in a heady ascent that paralleled stocks’ boom.
While our Demi-Ashton ratio is projected to shrink slightly over the next two decades, the 40s-20s horde will surge to many emerging economies-to 84%, from 63%, in India; to 105%, from 73%, in Brazil; to 166%, from 78%, in Poland, and to 125%, from 99%, in China. Of course, things like valuations, financial crises, reforms and busts matter, too, and will create variations from this theme, Kapur notes “but there is no escaping the power of demographics.” He reckons the Demi-Ashton ratio will rise the most over the next five to 10 years in Indonesia, India and the Philippines within Asia; and in Brazil, Mexico, Poland and Turkey elsewhere.”
Just remember back to Hula Hoop, Transitor radios, Mustang, personal computers, cell phones, etc. You have an opportunity of a lifetime. The old adage was watch the baby boomers as they set buying trends. Don’t you wish you could have been the first investor in all the above trends? Well, you can… The emerging markets are going to do a replay of what we experienced.
Ah…discipline or regret!